Did you know there was a Blow Dry Bar in John Lewis & Partners in Cheltenham? No, neither did I until recently but I’m so excited to have discovered it! If you want that ‘just stepped out of the salon’ look then you definitely don’t need to ‘look’ any further. There are blow dries and there are blow dries and the Aveda Signature Blow Dry is an experience like no other.



Before luxury styling as you’ve never seen it before commences, there’s a consultation to discuss hair type and hair care routine. Elasticity and porosity hair tests are also carried out. This is me before the lovely Kirsty worked her magic!



With spilt ends and the wear and tear of ‘subtle’ blonde highlights over the years, the recommendation from Kirsty was that we try and put moisture and strength back in my hair with Damage Remedy. I did wish her luck with this. My hair just does its own thing.



The only thing more fazzled than my hair on arrival to the Aveda Blow Dry Bar, was me but daily stresses were forgotten in an instant as the first stage of the blow dry experience began with a ‘comforting tea’ and a shoulder and neck massage. Absolute bliss!



There’s a choice of aromas for the massage. I chose ‘nourished’ and in answer to Kirsty’s question about whether I was ready to relax or not, absolutely!



All Aveda products are certified organic with naturally derived products and the packaging is recyclable. In addition, what’s really noticeable when you’re in an Aveda salon is the in house Aveda Pure-Fume aroma created from the purest flower and plant essences.



After the shoulder and neck massage, it was off to the backwash for a relaxing shampoo and an Instant Repair Botanical Hair Rescue Masque with a lovely hand massage to pass the time as it worked its magic. Other treatments are also available such as Instant Shine, Instant Moisture Boost and even a Pramasana Healthy Scalp Detox. Thoroughly relaxed after my own treatment, it was then on to the all-important blow dry and styling.

I’ll leave you to judge the results for yourself from the beautiful photos but to say I was absolutely ‘blown away’ would be an understatement as the Aveda Signature Blow Dry is a superstar experience without a superstar price tag. It’s easy to book, stylists are amazing and the customer experience is exceptional.



Don’t worry if you haven’t got time for the full works as &Hair Aveda also offers a quick fix Express Renewal Blow Dry. Perfect for that last minute date! Plus Aveda also offers a free Hair & Scalp check whereby stylists offer a professional analysis in order to advise on the very best hair care regime for you.

Thank you to &Hair Aveda Cheltenham for inviting me to experience the Signature Aveda Blow Dry. All views and opinions are my own.


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