It’s hard to do everything especially when you’re a small business and we all need a helping hand now and then. Social Media is an integral part of every marketing strategy and the ultimate cost effective promotional opportunity. In a fight for survival during these turbulent times, can you afford to miss out by not making the most of social media marketing?
What is Social Media Marketing?
Social Media Marketing is the process of creating, scheduling, analyzing and engaging with content posted on social media platforms such as Facebook, Twitter and Instagram.
How can Social Media Marketing boost your business?
It has a number of benefits. Your customers are out there just waiting to hear from you. They are excited about your content and what you can bring to their lives. Social media can generate invaluable exposure for your company and that’s just one of its many advantages.
Increase brand awareness – how will your customers know you are there unless you tell them? Increasing your visibility by sharing and engaging with content can help build your reputation as a business and get your brand out there for all to see.
Improve your SEO – Although social media doesn’t directly increase search engine rankings, being able to rank in top positions for keywords related to your product or service can generate positive results for your company.
Increase customer satisfaction – through social media, you can gauge customer satisfaction and make changes accordingly if needed.
Build brand loyalty – Developing a loyal customer base is all important for any company so it’s essential to regularly engage with customers in order to encourage repeat business and brand loyalty.
Personify your brand – Your social media is the voice of your brand and one, which customers need to relate to and engage with. People still prefer to do business with people so being more than just a company logo is all-important in building lasting relationships with customers.
Provide cost effective advertising – In comparison to alternative advertising options, social media can be a much cheaper way to boost sales and build your brand. Platforms are free to join and there Is the option to promote posts should you wish to in order to increase reach and engagement. Start small if you try these and evaluate their success to gauge their effectiveness for your company.
Gain a competitive edge – If your company is more visible and has built a strong and trusted brand then customers are more likely to choose you time and time again. If they are on platforms such as Facebook, Twitter and Instagram and you aren’t then they could be taking your potential customers.
Achieve goals – Whether it be increasing sales, launching a new product or promoting a giveaway, your social media platforms can help you spread the word and achieve those goals.
Develop customer relationships – Engaging, sharing and posting helps you connect with your customers and nurture trusted and valued relationships. Good communication is vital in ensuring customer satisfaction and every interaction on your business account is an opportunity to show how much you value your customers.
How can engaging a Social Media Management Company to take care of your social media help you?
With the best will in the world, you just don’t have time to do everything. Engaging the services of a management company such as Bee Social in Gloucester means your time can be freed up to deal with pressing everyday issues elsewhere and keep those plates spinning with one thing less to worry about.
Social media management companies have the skills and knowledge to develop strategies, create social media schedules, produce consistent quality content, provide support in achieving your goals and make your dreams a reality.
Other services offered include Business Strategy planning to help you visualise your ideas and make them happen and Virtual Assistants so that you can recharge your business batteries with confidence when you need a break.
Ready to get started?
The right marketing strategy can lead to increased traffic, better SEO, more sales, improved brand loyalty and much, much more! So what are you waiting for? It’s easy to start integrating social media into your marketing strategy today.
If you’re based in Gloucestershire then check out Bee Social Gloucester for the very best of social media marketing services and create a buzz about your business!