And so it began: The moment those Christmas chocolates disappeared from the shelves, the big red boxes started to appear marking the build up to Valentine’s Day and signalling yet another run of extra frivolous spending. But do we really need to splash the cash on the most romantic day of the year or should it be the thought that counts? How can you show that you care without breaking the bank?



According to ‘4 in 5 Brits (79%) plan to celebrate Valentine’s Day in 2020, up from 69% in 2018. We’ll also be spending more on average this year, with the average spend of £35 per person being a 23% increase (£7) from £28 in 2018.’ It’s a particularly big event in the States with couples expected to spend billions again on gifts this year for their loved ones. This Catawiki article looks at 5 of the most expensive presents ever bought!

Luckily Valentine’s Day is mid month in February so there has been time to recover from the shock of ‘overspend January’. However this is little relief to HIs Lordship’s already tightly squeezed wallet. Although I frequently scoff at the amount people spend on this occasion, I must admit that am slightly miffed if something is passed my way that he could have got from a Christmas cracker! But………… there are always savings to be made!

Every year I always vow that I will endeavour to buy my Valentines gifts in the January sales- this works very well if you wish to buy someone underwear, candles or perfume/ aftershave. However as I have once again epically failed in this respect, here are my 7 ways to save money on Valentine’s Day!


Don’t buy expensive boxes of any fave chocs in the special heart shaped packaging


These have an extra Valentine premium price tag. Just buy normal ones and recycle boxes from other years! My husband never notices when I’m wearing something new, so any recycled chocolate boxes will definitely not be picked up on. If you do have to buy a new box, then make sure you keep it so it can be used next year instead. I have a tin one which will celebrate its third anniversary outing this year!



Celebrate Valentines Day on a different day!


Again I doubt His Lordship would notice the difference. This year Valentine’s Day falls midweek, which is often cheaper for mini breaks. Just avoid the specific Valentine packages, which usually just include a ‘complimentary’ bottle of champagne and chocolates. Book a normal stay and take your own bubbles and treats with you! You might even be able to get a Friday night away for less than you would pay for a Valentine’s package.

Go out for lunch rather than dinner


This isn’t really ideal for me as if I have a big lunch then tend to have a few Nana naps all afternoon, hardly the height of romance! However, lunch out is often less expensive than dinner and you’re much more likely to consider driving so can also save pennies on taxi fares and the booze.


Use supermarket savings points to purchase celebratory bottles of champagne!


This is a great way to spend your points and if you plan far enough ahead then you can take advantage of supermarket discount schemes like the Sainsburys 25% off 6 bottles and then compound the saving by using less of your points to pay for them.



Use apps such as Vouchercodes to check out possible savings


Even though some vouchers are restricted by terms and conditions for days when they can be used, there are some valid for any day of the week so it’s worth having a look to see what good deals are around.


Visit a ‘Bring your own Booze’ restaurant


BYOB restaurants are becoming increasingly popular and more widespread so there’s bound to be one in your area. Taking your own alcohol can practically half the cost of the meal as wine in particular, especially when your date is me, can be expensive enough as it is but also has the biggest mark up when you dine out.



If it’s not worth it, don’t pay for it!


Last but by no means least, if you do push the boat out this Valentine’s Day then makes sure the experience is worth every penny. Always remember that it’s not you in the wrong if the spa break, meal or hotel stay doesn’t meet expectations. It’s the company’s fault and they should welcome your feedback and amend the bill accordingly.

As for gifts for your loved one, don’t forget the protection of Section 75 of the Consumer Credit Act 1974 (for purchases over £100) and The Consumer Rights Act 2015 as a means of redress if necessary. There’s more information about how to assert your consumer rights in this blog post.

Happy Savvy Vally!



Is it roses are red

Or violets are blue?

To the one that I love

Or I’ll always love you?

The chocs that you buy me

Or the flowers you send

The bubbles we drink

Or the card that you’ve penned.

The meal out we have

Or the overnight stay

All the extra expense

When it’s only one day!

Let’s get ourselves a curry

And veg out by the TV

Because all that really matters

Is that you are here with me.



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