Not long to go now. The countdown is on!

But not for Christmas as you might expect. Instead, there’s excitement in the air in Montpellier as preparations continue for the forthcoming opening of The Ivy Brasserie, Cheltenham.

The Ivy Brasserie Cheltenham

What to expect from The Ivy


I have been on tenterhooks about this now for months and I couldn’t resist heading over to chat to the new General Manager, Luc Morel, about what we could expect from the new Ivy brasserie with its impressive 230-seat capacity.

The Ivy Collection is famed for excellence and its standards of customer service are high. I couldn’t wait to hear all about the training programme and Luc’s views on the providing the ultimate guest experience for The Ivy.

I was already aware of Luc’s attention to detail, exacting standards and commitment to excellent customer service from his previous role at The Greenway, Cheltenham. However I had never had the chance to chat personally to him until now so this was too good an opportunity to miss.

When I asked Luc about his priorities for The Ivy, he said that “it was all about the customer service” and that you must always “ aim to over deliver every time”. He was also very insistent that consistency is the key and that standards must be maintained so that customers are able to enjoy timeless, memorable experiences again and again. This was, of course, music to my extremely customer service tuned ears!

Luc will be hands on in his role as General Manager and will be working on the front line of customer service in the new brasserie alongside his team. He believes that being the face of The Ivy is essential in order to maintain the highest of standards and ensure a very personal guest experience.

Training at The Ivy


As soon as building works are complete, training will begin in earnest for the 130 strong staff. Luc and his managerial team have been trained at The Ivy in London but they themselves will undertake the rest of the training in Cheltenham. In anticipation of this, I have invited myself to one of their training sessions to see exactly what is involved in preparing for the launch of such a highly anticipated venue. Hope I pass the test!

I’ll be back with updates but hopefully from in front of the bar as well as behind it!


The Ivy Brasserie Cheltenham


There’s not long to go now, the countdown has begun
But still lots to plan and lots to be done.
The excitement is building and there’s magic in the air
Every detail has been chosen, with thoughtfulness and care.

A little taste of glamour, seven days a week
I couldn’t wait any longer, to take a sneaky peek.
Doors will be open, on the 13th of next month
And dinner will be served along with breakfast and with lunch.

Inimitable service, in The Ivy’s unique style
With the highest of expectations and staff who’ll go that extra mile
Whether it be a three course meal or a spot of afternoon tea
Whatever the occasion, this will be the place to be.

The training is intensive with standards on another level
So in customer service heaven, guests will surely revel.
I’ll be digging out those high heels, and finding my best dress
Because as soon as those doors open, I’ll be one excited guest!

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